Strategic Marketing Plan for Pit Bull Pride of Delaware Term Paper

Strategic Marketing Plan for Pit Bull Pride of Delaware - Term Paper Example Further, the organization allows volunteers render their services in line with promoting positivity for pit bulls. Remarkably, the organization draws no profits from their operations hence explaining the reason as to why the organization relies on foster shelters to offer this service. In this regard, this essay will give a detailed strategic plan report on how Pit Bull pride of Delaware would become a better performing institution from the level that is in currently. Additionally, the planning process will include a marketing strategy to produce a customer centered strategic plan. Company operations Pit Bull Pride receives a substantial number of pit bulls through surrender by the owners and the other fraction from shelters with high-kill probability. As per their database, the organization rescued at least a hundred and ten dogs from within Delaware, New Jersey, Pennsylvania and also Maryland in the year 2013. The highest percentage of the rescued pit bulls came from high kill hold ing shelters hence assuring the company of the continued need to stay in operation. After rescuing, pit bulls receive temporary shelter at foster homes until a time when they would get permanent homes that would give love and care as intended. Therefore, this organization draws success from the relenting partnership that they have with foster shelters as they help them save more pit bulls. On the other hand, the organization also facilitates adoption of rescued pit bulls, but they subject possible candidates to thorough screening before qualifying to adopt the animals. The rigorous process includes a face to face interview, home inspection, personal veterinary reference, and lastly a written consent commitment to caring for a dog. However, the organization also performs a temperament check on the pit bulls before their enrollment into the core program. Further, the dogs also go through screening to ascertain their health status before adoption into an official member of their foreve r family. The medical procedures include up to date vaccinations, testing for heartworms, and dosage on fleas or ticks. The dosage acts as a preventive measure for these pest infestations to assure them of healthy lives during their stay at the shelter. Vision for the organization As earlier mentioned, Pit Bull pride Delaware principally relies on the services of foster shelters to provide animal holding facilities until they can give shelter to the rescued pit bulls. For them, this serves as a restriction to growth and stability as it restricts the number of pit bulls that the organization might save if they had their own shelters. In this regard, Pit Bull pride intends to create their own shelter possibly in 2014 as a way of increasing work output and impact. According to Pit Bull Pride founder, Lauren Verfaillie, the organization underwent successful official incorporation in April of 2012. After incorporation, the organization applied for the 501 (c) 3 tax exemption application to the IRS it sought recognition as a nonprofit entity (Herman & Associates, 2011). This will in turn facilitate the organization to make strides into being a large supporter of pit bulls. The labor force of Pit Bull Pride According to Lauren, the organization squarely depends on volunteers to help in the running of the operations