Studying Abroad Essay Example | Topics and Well Written Essays - 250 words

Studying Abroad - Essay Example g number of students spending semesters in other countries."Safety and security of the students is obviously the top priority for all programs," says Brian Whalen, president of the Forum on Education Abroad, a non-profit group for study-abroad providers. When deaths do occur, "thats tragic," he says. (USA TODAY 3) Everyone has different experiences and reasons for studying abroad. Â  Some students will study abroad to discover a new career path or to look good in a job interview, while other might want to gain interpersonal skills. Students are choosing to study abroad and take on the major challenge of being immersed in one’s culture. According to the Unesco’s Institute for Statistics, they’ve found that the number of study abroad students worldwide will keep increasing every year by about 12 percent. This growth fosters and showcases the curiosity of cultural encounters and growth in the knowledge through cross-cultural experiences.( http://thecollegetourist.com On April 22,

About A Boy Summary English Literature Essay

About A Boy Summary English Literature Essay Will, 36 years old, is a single and fashionable guy. He doesnt work, because he had received money from his dads inheritance. His dad has made a very popular Christmas-song, thats why Will doesnt work. He doesnt live like a 36-year old guy, because he hasnt got any responsibilities. In the begin of the story Marcus and Will doesnt know each other. Marcus just moved to London, because his mother always got a different husband. Will meets Angie, which has a son. He falls in love with her and he tells her things that he has a son, called Ned, which he hasnt got. Will liked it when woman being attached to him. Then Angie broke up with Will. Will missed the feeling to be in love with a women, so he decided to go to SPAT. SPAT is a association for single parents. Will said he had a little son called Ned. There he met a girl called Suzie, who has a daughter called Paula. One day, theres a SPAT picnic. But how does Will go to that picnic without Ned? Will starts lying about Ned again, so he gets away with it. Fiona, Marcus mum, starts crying very often without a reason. Marcus is on a new school, where he gets being bullied a lot. One day, Fiona and Marcus go to the picnic from SPAT, because Suzie, also a friend of Fiona, asked them to come. Now, Will and Marcus will meet each other for the first time at the picnic. Marcus thinks its very boring, and decides to throw bread to ducks. But then, he kills a duck. The owner of the park starts getting angry, but Will helps Marcus. Marcus is very grateful for that. Will thinks Marcus is a very adult boy. Will brings Marcus and Suzie at home. But then, when they go inside Marcus house, they see Fiona half-dead on the couch. They go very quickly to the hospital. When Fionas in the hospital, Marcus finds a farewell letter from his mum. Then Marcus starts thinking that he hasnt got anyone besides his mother. So he decides to search people who want to be their friend, so then he isnt alone when his mother will pass out. Fiona gets back home, and she, Marcus and Will are going to diner together. Marcus wants that Fiona and Will start dating with each other, so he wont be alone anymore. This will be a very uncomfortable diner, because everybody still believes Will has a child (he bought a child seat, especially for the fact that he really has a son). Some days later, Marcus goes to Will, and concludes Ned doesnt exist. At Wills house, Marcus learns a lot of things. As example what the newest and coolest CDs are, and Will buys him some cool shoes. But the next day, the shoes are stolen. Marcus has to go to the direction, and there he meets a very notorious girl (Ellie). Marcus and Ellie start being friends, which Marcus likes a lot. Marcus daily comes at Wills place, but when Fiona hears that Will hasnt got a son, Marcus isnt allowed to go to Will anymore. But despite that, Marcus invites Will for a Christmas party, where Will meets Suzie. Will doesnt feel himself very comfortable, and Suzie isnt happy at all because Will lied to her. On New Years Eve, Will falls in love with Rachel. Rachel is a beautiful women, who has a son, named Ali. Very soon Will and Rachel talk about children. Will says to Rachel that Marcus is his son. So he asks Marcus to pretend if hes Wills son. They go to Rachel, which becomes a nightmare for Marcus. Ali threatens Marcus with the thing that Will and Rachel dont interact anymore. After that accident, it goes a lot better with Marcus and Will. It seems to be Rachel and Fiona like each other. A couple of days later, Marcus, Rachel and Fiona decide to go to a pub, but Rachel doesnt come. Marcus goes with Ellie to Cambridge, where Marcus dad lives. Marcus dad (Clive) has broken his collar bone with a stupid accident, so Clive wanted to see Marcus. En route, Ellie damages a window glass, because she was angry of the fact that Kurt Cobain (a famous singer which Eillie is a big fan from) committed suicide. So they have to go to the police station, where they will be picked up by Clive and his girlfriend (Lindsey). But they also are getting picked up by Fiona, Will and Ellies mum. Marcus starts getting a quarrel with Lindsey and Clive. But finally, everything will be resolved. Marcus goes to his dad, and Ellie will be guilty from the window-damage. Marcus becomes a real teenager now, Will tells Rachel he hasnt got a son and Fiona will be OK. Creative Assignment 15. Write a mini-biography of an author whose work you read. http://upload.wikimedia.org/wikipedia/commons/thumb/2/25/Nick_Hornby_01.jpg/200px-Nick_Hornby_01.jpg Nicolas Peter John Hornby (Nick Hornby) was born at April 17th 1957, in the city Redhill in the United Kingdom. Nick Hornbys parents, called Derek Peter Hornby and Margaret Audrey Withers. Nick Hornbys dad was a businessman with a lot of success and Nick Hornbys mother was a secretary. His parents divorced when he was only eleven. So Nick Hornby lived in a single-parent family with his mum and his sister Gill Hornby, because his dad left Great-Britain and started a new live in France. Nick Hornby married With Vriginia Hornby in 1993, and they divorced in 1998. In 1993 Nick Hornbys son (Danny Hornby)was born. Nowadays Nick Hornby works and lives in Highbury in London. After he left the Maidenhead Grammar School, he started studying English at the Jesus college in Cambridge. After his study at the Jesus college, he started teaching English to students from other countries. After his career as a teacher, Nick Hornby started doing some journalism for the famous magazine, called New Musical Express. But that wasnt the thing he really liked, so he decided to become a writer. The head points of his books are often music and sports, where obvious behavior of men will be described. Nick Hornby is also an enormous Arsenal-fan, which you can find back in his books. He also uses actual things in his stories, like the death of Kurt Cobain in the book About a boy. The literary movements where Nick Hornbys books belongs to, are humor, roman and realistic stories. Very many people love his books, because they appeals the people. Nick Hornbys first book was Fever Pitch, published in 1992, where he described his feelings for the football-club Arsenal. With this book he launched a new literary: football-stories. Just like About a boy(1998) and High Fidelity(1995), Fever Pitch is based on his own life experiences. Other books that Nick Hornby had written are: How to be good (written in 2001, with this book Hornby won the WH Smith Award for Fiction), this is a story about someone who wants to be good for the whole world. 31 Songs (written in 2003), is a book about 26 popsongs which Nick Hornby liked. A long way down (written in 2005, this book was shortlisted for the Whitbread Novel Award), this is a book about suicide, fear, etc. The Complete Polysyllabic Spree  (written in 2006), Nick Hornby explores in this book the how and when and why and what of reading. Slam (written in 2007), this book is about skateboarders and their problems. Juliet, Naked (written in 2009), this book is about a nerds idol who falls in love with the nerds girlfriend The books which are filmed, are: Fever pitch (filmed twice: in the years 1997 and 2005) High Fidelty (filmed in the year 2000) About a boy (filmed in the year 2002) Nick Hornby has also written 3 anthologies, called: My favourite Year (written in 1993) The Picador Book of Sportswriting  (written in 1996) Speaking with the Angel  (written in 2000) It is visible that Nick Hornby is a very popular writer, because he published a lot of books, and from a couple of these books there has been made a movie. Nick Hornbys biggest success is High Fidelty, because he won most of his trophies with this book. Many books of Nick Hornby are translated into Dutch and other languages, because he is also well-known in very many countries. But Nick Hornbys work hasnt been finished yet, because there is going to be a new film, called An Education.

Justice and Moderation of the Soul in The Republic, by Plato Essay exam

In his philosophical text, The Republic, Plato argues that justice can only be realized by the moderation of the soul, which he claims reflects as the moderation of the city. He engages in a debate, via the persona of Socrates, with Ademantus and Gaucon on the benefit, or lack thereof, for the man who leads a just life. I shall argue that this analogy reflecting the governing of forces in the soul and in city serves as a sufficient device in proving that justice is beneficial to those who believe in, and practice it. I shall further argue that Plato establishes that the metaphorical bridge between the city and soul analogy and reality is the leader, and that in the city governed by justice the philosopher is king. The three men discuss justice as if it's a good thing. Glaucon wants Socrates to prove that it is, and argues if it is just to do wrong in order to have justice, or on the other hand, is it unjust to never do wrong and therefore have no justice. For example; a man who lies, cheats and steals yet is a respected member of the community would be living a just life, in comparison to a man who never lied, cheated, nor stole anything but lives in poverty and is living an unjust life. Glaucon assumes the life of a just man is better than the life of an unjust man. Socrates now introduces a new method with use of imagery. He mentions a city and all that's within a city, to be applied in reference to the human soul. There are three cities he speaks of the city of necessity, the city of luxury, and the feverish city. The city of necessity only includes items, such as food, shelter and clothing, needed for survival as well as laborers to provide them. Soon, the laborers begin to expand necessity to comfort, thus forming th... ...s. When justice reigns in man's soul, he is a happy man and rules over his soul like a good ruler rules over a society. When injustice reigns in his soul, he is an unhappy man, just as men under an unjust ruler are unhappy. Injustice always brings bondage, so the man who lives in injustice is in bondage either to his own failings or to an evil society. Whether the just man receives extra rewards beyond the happiness of living in a just soul is beside the point. His soul is his world, and if it is a just one, it is a happy place to live. Works Cited Dunkle, Roger. "The Classical Origins of Western Culture" Brooklyn College, The City University of New York. 1986 . Web. 29 July 2015. http://ablemedia.com/ctcweb/netshots/stdygde.htm Plato. Republic. Trans. G.M.A. Grube and C.D.C. Reeve. Plato Complete Works. Ed. John M. Cooper. Indianapolis: Hackett, 1997.

McDonald’s Corporation (MCD) Essay

Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations’ revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald’s revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonalds’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent, full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.† * Values: Our values summarized in â€Å"Q.S.C & V†. Provide good quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling. Management structure Managing Director Head of MarketingDirector of FinanceHuman Resource head Accounts Manager Senior marketing executiveFinance managerEmployees Marketing executive Brand ManageResearch & Development officer Assistant Brand Manager Customer service managerProduct Development Sales managerMarket research TeamCompensation officer Branch managerRecruitment & Selection Training & Development Branch employees Porters Five Forces(in reference to McDonalds) Competitive rivalry According to Porter’s Five Forces Model, if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry, there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although, McDonald’s, with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day, has a number of fast food outlet competitors across the countries such as Burger King, Taco Bell, KFC, Wendy’s, it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. The Threat of new entrants The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The economies of scale and the access of the distribution are the major barriers that firms face in the industry. Firms must spend a large amount of capital on advertising and marketing in order to enjoy successful existence and long life of a fast food outlet. Large established companies with strong brand names such as McDonald’s make it more difficult to enter the market because new entrants are faced with price competition from existing chain restaurants. Thus, it takes a pretty much time for a new business to establish in the fast food industry. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use the same products from the same suppliers and it doesn’t matter if you are in Rochester, MN or Beijing, China you can get the same Big Mac everywhere. This is a feature McDonald’s want to keep going on by encouraging consistency among its restaurants. Supplying these products to McDonald’s across the globe is the whole business for the suppliers and, however, if McDonald’s would lose even one supplier it would have to change one or more of its product lines and perhaps the whole menu what the McDonald’s customers were used to. This gives the suppliers of McDonald’s a high bargaining power. Buyer bargaining power Bargaining power of customers of McDonald’s is low because of low customer switching costs which are nearly zero; however, for example, one-fifth of the USA population eats in a fast food restaurant every day. Thus, fast food industry does not worry about customers’ loyalty. Fast food products industry is differentiated which are usually or almost always promoted by advertising – that is because of a vast competition between fast food firms Furthermore, if the fast food industry does not match the demands of the buyers and the general consumer trends, then the buyers can choose not to buy their product and convince others to do the same. A good example of this is the movie ‘Super Size Me’. It is a movie showing an ordinary consumer trying to live of McDonalds fast food, and the purpose of the movie was to see what the traditional fast food from McDonalds could do to your health if you were to eat their products for every meal. This movie shows what the buyers possible reactions could be if not satisfied or not being pleased. The reactions from the whole market were a large change in consumer preferences and brand preferences. The Threat of Substitutes With so many firms in the fast food industry with low switching costs, vide variety of similar products that people can chose, and healthier alternatives, the threat of substitutes is very high.As there is intense competition between rival sellers in the fast food industry, the competition between firms selling substitute products is intense as well. One very important issue is that the customer always tends to find another product comparable or better in terms of the quality of fast food products. Another thing is that fast food industry is unhealthy to its customers’ health. The majority of the public think that fast food restaurants primarily serve high in fat content foods which are unhealthy and as a consequence they tend to look elsewhere for healthier alternatives. While fast food products are not always associated with health and quality, fast food restaurants keeps a major advantage over other firms selling substitute products through the lower prices of their products and a quick, convenient service. Competitive Profile Matrix The above matrix re-establishes McDonald’s supremacy in the fast food market. * Pricing: McDonalds certainly gets an edge on the pricing front. Its competitors like Wendy’s are rapidly proliferating high-quality burger chains like Five Guys. Wendy’s has more premium products on its menu and therefore is relatively highly priced. The line â€Å"apke zamane mein baap ke zamane kaa daam† reinforces pricing edge enjoyed by McDonalds. They follow the value based pricing strategy * Financial Position: Wendy’s sales as in 2011 was 8.5 billion dollars closely competing with Burger King at 8.4 billion dollars. However McDonalds total sales were 27 billion dollars that is more than three times of its competitors. * Advertisement : McDonalds spends on an average 6 percent of its sales on advertisement. Slogans like â€Å"I am loving it† are really catchy and every McDonalds customer can associate with it. Also McDonalds can be seen using a marketing mixture by being there as a sponsor for Olympics to TV advertisement. However McDonalds generally doesn’t use print media. * Market Share: McDonalds market share is much more than its competitors and all the above factors such as pricing, quality, marketing strategy have played their role in this. * Global Expansion: McDonalds high sales are a result of its global expansion. McDonalds has its presence in 119 countries and serves 68 million customers daily which is way more than any of its competitors. Since its inception, McDonalds has consistently emphasized on restaurant operations procedures, service, quality and cleanliness. Here are a few milestones which the firm accomplished: 1. Hamburger University: It is a training facility which was designed to instruct personnel employed by McDonald’s in the various aspects of restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility. It is also located in Shanghai, China. 2. The Big Mac: The Big Mac was created by Jim Delligatti, who was operating several restaurants in the Pittsburgh area.It was introduced in 1967. The sandwich was so popular that it was added to the menu of all the U.S restaurants by 1968. 3. Happy Meal: A Happy Meal is a form of kids’ meal specifically marketed at childrensince June 1979. A toy is typically included with the food, both of which are usually contained in a box or paper bag with the McDonald’s logo. Frequently, the packaging and toy are part of a marketing tie-in to a popular film, TV show, or toy-line. 4. Drive-Thru: The first McDonald’s drive-through was created in 1975 in Arizona on a military base to serve soldiers who weren’t permitted to get out of their cars while wearing fatigues.McDonald’s drive-through service is called McDrive. 5. McDonaldization: McDonaldization is a term used by a sociologist, George Ritzer. It occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Its five components are Efficiency, Calculability, Predictability, Control and Culture. 6. Plan to Win Strategy This strategy was adopted in 2003 with its strategic focus on being better and not just bigger. The 4 P’s of this strategy were People, Place, Price and Product. SWOT Analysis Strength * McDonalds holds a very strong brand name worldwide.. * It is said that McDonalds was the first food outlet to provide its customers with nutritional facts. Nutrition information is printed on all packaging and more recently added to the McDonald’s Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. * McDonald’s uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonald’s serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonald’s foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. * Loyal employees and management and customers is their biggest strength * McDonalds makes sure that cultural and regional barriers are kept in mind while providing food to different countries. * Clean environment and play areas for children where they can enjoy their time. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints. Opportunities * Discounts given on every food item may help them gain more customers. * In today’s health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives. Currently McDonald’s and its competition health choice items do not include hamburgers. * In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution. Threats * Emerging competition of similar outlets is becoming a problem for McDonalds. They have a threat of local food outlets in different countries. * As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such companies * Political factors Political Factors The international operations of McDonald’s are extremely under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States, which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. Economic factors The organizations in the fast food industry aren’t excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonald’s has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonald’s tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctuations will also play an essential role in company’s operations. The company’s international supply as well as the existing exchange rates is merely a part of the overall components needed to guarantee success for the foreign operations of McDonald’s. It is besides obligatory, that the company has been informed on the existing tax requirements needed by the separate governments on which they operate. It basically guarantees smooth operations of McDonald’s privileges. In the same relation the company should consider also a state economic situation on which they influence. Level at which the economy of special state grows, defines purchasing capacity of consumers in that country. Hence, if the privilege works in the especially economically weak state, then their products should cost above than other existing products in the market, these privileges should take certain regulators to support economy at the expense of manufacture growth. Social The main reason is the consumers’ worries had greatly increased with health fears so customers now opted for healthier options like subway, which offered more of a variety for health conscious customers. Social Considerations: To ease customers concern about health issues, McDonald’s has made changes to the following; McDonalds changed its image vastly by evaluating the current menu and making changes to it from using organic products to revising the whole menu entirely by offering salads and vegetarian burgers. McDonald’s serves a range of high-quality foods that can fit into a balanced diet. The accurate and accessible nutrition information help guests make informed menu choices. Social Considerations Emphasis on food safety: McDonald’s suppliers have food safety management systems in place, including Good Manufacturing Practices (GMP), a verified Hazard Analysis Critical Control Point (HACCP) plan and crisis management, food security and other applicabl e programs Technology Technological Advantages McDonald’s has taken advantage of technology to streamline their processes and improve efficiency. Through technology enhancements such as FPI’s Help Desk Service, network and application consolidation, and other technology implementations, operations of the company are greatly improved. Technological Advantages: * Technological Advantages Touch Order Allows You To Place Order At McDonald’s Via handset. * T The customers can place their order directly from their tables, dubbed as â€Å"Touch Order†. It’s the first self-ordering system in the world to use RFID* Technology Spotlight. * McDonald’s has also implemented technology to improve supply chain management, and allows customers to access this information to make more informed decisions about what they eat. Supply Chain They strive to ensure that every step of the McDonald’s supply chain contributes positively to the safety, quality and availability of their final products. They also want their product ingredients to be produced in ways that contribute positively to the development of sustainable agricultural and food manufacturing practices. Since McDonald’s does not actually produce any of the food they ultimately serve their customers, it’s essential that they work with suppliers who share our values, and we do. They have a large number of direct suppliers – companies that make or deliver final products for their restaurants as well as an even larger number of indirect suppliers companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers. They work closely with their direct suppliers to continuously improve the practices that impact their employees, their communities, the environment, their own suppliers and, of course, McDonald’s customers. Profit Pyramid Model The key is to get customers to buy at a low price, low price, entry point and move them upto high price and high margin products where the company makes its profit. For example McDonalds uses products like Mc Aloo Tikki to get the customer inside the restaurant. Once the customer establishes a taste for its products his focus is shifted to products belonging to the higher strung of the ladder such as Mc Paneer Spicy, Chicken Maharaja Wrap etc. This is where it makes it profit. Thus McDonalds follows a Profit Pyramid Model. Corporate strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. McDonald’s is engaged in. Mc Donald’s only deals in the restaurant business, so its corporate strategy is a single business unit strategy, likely of growth. Business strategy: A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.McDonald’s has pursued two strategies since 2003. To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonald’s has introduced new items (Premium Chicken sandwiches and the Angus Beef Burger) and campaigns to create more healthy foods (Premium Salads). The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry. McDonald’s has also focused on increasing sales at existing restaurants instead of opening new ones. To do so, McDonald’s has remodelled many restaurants, kept stores open longer, and increased menu options. Marketing Strategy McDonalds uses marketing mixture by using the different sources of media to reach the consumer: * Medium: Marketing medium of McDonalds ranges from TV advertisement to sponsoring the Olympics.It normally doesn’t use the print media for advertisement. * Branding: When someone says McDonald’s things like the golden arches ,Ronald McDonald Big Mac, etc come automatically comes to our mind. McDonald’s is loaded with brand images that are embedded into our souls from a very early age, and the company’s influence has been profound. * They Speak to the Children: McDonalds has established strong relationships in their brand by marketing directly to children, and giving them the products they want—little meals with lots of color, happy faces, and a toy (hence, Happy Meal). Core Competency The only core competency that Mc Donalds has is developing localized products. We can explain this with the example of the products that were provided to their French customers. They included beer in their menu. All their hamburgers also included a tinge of mustard to it since the French are extremely fond of mustard sauce. To overcome their unhealthy image they also began to include salads in their menu. In Thailand some of their dishes also included rice since all their meals have rice. To cater to the taste buds of Indians they have started dishes like Paneer McSpicy. McDonalds also focuses mostly on children by providing Happy Meals and toys along with it which attract the kids. There no other fast food brand which has customized its product to such an extent and therefore it is a core competency for McDonalds. Distinctive Competency The distinctive competencies of McDonalds are as follows: * Price * Standardized products * Quick service VRIO Analysis * Value: McDonalds provides value to the customer’s because of its competitive pricing. There are not many brands which can match the same prcing, standardized product, quality which McDonalds provides therefore it does provide value to the customer’s. * Rareness: McDonald’s approach towards children is very rare and no other competitor has the same to this extent. Also localizing their products is one more rare feature of this brand. * Imitability: Designing a business model which has been successful in 119 countries with annual sales of 27 billion dollars and with so much brand recognition is definitely not easy to imitate. * Organization: They exploit their resources because they cater to the local customers in an extremely efficient manner.

Pharaphrasing the Purple Hibiscus Essay

Kambili and Jaja both come of age in Purple Hibiscus as a result of their experiences. The book opens with Jaja rebelling against his devout Catholic father by skipping communion on Palm Sunday, an important religious holiday. The following chapters detail the events that culminate in Jaja’s defiance. The book is narrated by Kambili three years after this incident. Since she has been stunted by the severe punishments of her father, Kambili barely speaks. Her narration is striking because it can be concluded that she finds her own voice throughout this ordeal. Both Kambili and Jaja take steps towards adulthood by overcoming adversity and being exposed to new thoughts. Part of growing up is building your own identity by choosing which paths to follow. In Enugu, the only path Kambili and Jaja are allowed to follow is Papa. He writes out schedules and severely punishes them when they stray. When Kambili and Jaja visit their Aunty Ifeoma in Nsukka, they are astonished by what they find. Though her home is small and devoid of luxuries, there is love and respect. Her children Amaka and Obiora are allowed to question authority and choose their own paths. Obiora, though he is three years younger than Jaja, is articulate and protective. He has been initiated into Igbo culture by performing a rite of manhood. Jaja was not allowed to participate and is ashamed that he is lagging behind his cousin. In Nsukka, Jaja is encouraged to rethink his allegiances and make his own decisions. Aunty Ifeoma encourages Kambili to reconsider her stance on Papa-Nnukwu. As she has been taught by Papa, her grandfather is a heathen. But when she searches his face, she sees no signs of godliness. After witnessing his innocence ritual, Kambili questions the absolute rule of her father. Both Kambili and Jaja take major steps towards adulthood by claiming their individuality. Religion There is a contrast between Father Benedict and Father Amadi. Priest at Papa’s beloved St. Agnes, Father Benedict is a white man from England who conducts his masses according to European custom. Papa adheres to Father Benedict’s style, banishing every trace of his own Nigerian heritage. Papa uses his faith to justify abusing his children. Religion alone is not to blame. Papa represents the wave of fundamentalism in Nigeria that corrupts faith. Father Amadi, on the other hand, is an African priest who blends Catholicism with Igbo traditions. He believes that faith is both simpler and more complex than what Father Benedict preaches. Father Amadi is a modern African man who is culturally-conscious but influenced by the colonial history of his country. He is not a moral absolutist like Papa and his God. Religion, when wielded by someone gentle, can be a positive force, as it is in Kambili’s life. Papa-Nnukwu is a traditionalist. He follows the rituals of his ancestors and believes in a pantheistic model of religion. Though both his son and daughter converted to Catholicism, Papa-Nnukwu held on to his roots. When Kambili witnesses his morning ritual, she realizes that their faiths are not as different as they appear. Kambili’s faith extends beyond the boundaries of one religion. She revels in the beauty of nature, her family, her prayer, and the Bible. When she witnesses the miracle at Aokpe, Kambili’s devotion is confirmed. Aunty Ifeoma agrees that God was present even though she did not see the apparition. God is all around Kambili and her family, and can take the form of a smile. The individualistic nature of faith is explored in Purple Hibiscus. Kambili tempers her devotion with a reverence for her ancestors. Jaja and Amaka end up rejecting their faith because it is inexorably linked to Papa and colonialism, respectively. Colonialism Colonialism is a complex topic in Nigeria. For Papa-Nnukwu, colonialism is an evil force that enslaved the Igbo people and eradicated his traditions. For Papa, colonialism is responsible for his access to higher education and grace. For Father Amadi, it has resulted in his faith but he sees no reason that the old and new ways can’t coexist. Father Amadi represents modern Nigeria in the global world. Papa is a product of a colonialist education. He was schooled by missionaries and studied in English. The wisdom he takes back to Nigeria is largely informed by those who have colonized his country. He abandons the traditions of his ancestors and chooses to speak primarily in British-accented English in public. His large estate is filled with western luxuries like satellite TV and music. Amaka assumes that Kambili follows American pop stars while she listens to musicians who embrace their African heritage. But the trappings of Papa’s success are hollow. The children are not allowed to watch television. His home, modernized up to Western standards, is for appearances only. There is emptiness in his home just as his accent is falsified in front of whites. Over the course of the novel, both Kambili and Jaja must come to terms with the lingering after-effects of colonialism in their own lives. They both adjust to life outside their father’s grasp by embracing or accepting traditional ways. Nigerian Politics Both Kambili and the nation are on the cusp of dramatic changes. The political climate of Nigeria and the internal drama of the Achike family are intertwined. After Nigeria declared independence from Britain in 1960, a cycle of violent coups and military dictatorship led to civil war, which led to a new cycle of bloody unrest. Even democracy is hindered by the wide-spread corruption in the government. In Purple Hibiscus, there is a coup that culminates in military rule. Papa and his paper, the Standard, are critical of the corruption that is ushered in by a leader who is not elected by the people. Ironically, Papa is a self-righteous dictator in his own home. He is wrathful towards his children when they stray from his chosen path for them. In the wake of Ade Coker’s death, Papa beats Kambili so severely she is hospitalized in critical condition. Both in Nigeria and in the home, violence begets violence. Kambili and Jaja are kept away from the unrest at first. They witness protests, deadly roadblocks, and harassment from the safety of their car. But when they arrive in Nsukka, they are thrust into political debate. Obiora says the university is a microcosm for Nigeria – ruled by one man with all the power. Pay has been withheld from the professors and light and power are shut off frequently. Medical workers and technicians go on strike and food prices rise. There are rumors that the sole administrator is misdirecting funds intended for the university. This is a parallel to what is happening in the country at large. Kambili and Jaja now understand firsthand the struggle of their cousins. The personal becomes political, and vice versa. Silence Several characters are gripped with silence throughout the novel. Kambili suffers the most, unable to speak more than rehearsed platitudes without stuttering or coughing. Her silence is a product of the abuse that she endures at the hands of her father. Kambili does not allow herself to tell the truth about her situation at home. When her classmates taunt her for being a backyard snob, she does not explain that she does not socialize out of fear. She is not allowed to dally after school lest she be late and beaten. She finally learns how to speak her mind when she is taunted continuously be her cousin Amaka. Aunty Ifeoma encourages her to defend herself and only then can Amaka and Kambili begin their friendship. Kambili begins to speak more confidently, laugh and even sing. The titles of the second and fourth section are Speaking With Our Spirits and A Different Silence. Kambili and Jaja communicate through their eyes, not able to utter the ugly truth of their situation. Mama, like her daughter, cannot speak freely in her own home. Only with Aunty Ifeoma can she behave authentically. The silence that falls upon Enugu after Papa is murdered is, as the title suggests, different. There is hopelessness to this silence like the one that existed when Papa was alive. But it is an honest silence. Mama and Kambili know the truth and there is nothing more that can be said. Jaja’s silence betrays a hardness that has taken hold of him in prison. There is nothing he can say that will end the torment he experiences. The tapes that Aunty Ifeoma sends with her children’s voices are the only respite he has. Silence is also used as punishment. When Kambili and Jaja arrive in Nsukka for Easter, Jaja refuses to speak to his father when he calls. After the years of silence that he has imposed upon his children, they use it as a weapon against him. The government also silences Ade Coker by murdering him after he prints a damning story in the Standard. When soldiers raid Aunty Ifeoma’s flat, they are trying to silence her sympathies with the rioting students through intimidation. Silence is a type of violence. Domestic Violence On several occasions, Papa beats his wife and children. Each time, he is provoked by an action that he deems immoral. When Mama does not want to visit with Father Benedict because she is ill, Papa beats her and she miscarries. When Kambili and Jaja share a home with a heathen, boiling water is poured on their feet because they have walked in sin. For owning a painting of Papa-Nnukwu, Kambili is kicked until she is hospitalized. Papa rationalizes the violence he inflicts on his family, saying it is for their own good. The beatings have rendered his children mute. Kambili and Jaja are both wise beyond their years and also not allowed to reach adulthood, as maturity often comes with questioning authority. When Ade Coker jokes that his children are too quiet, Papa does not laugh. They have a fear of God. Really, Kambili and Jaja are afraid of their father. Beating them has the opposite effect. They choose the right path because they are afraid of the repercussions. They are not encouraged to grow and to succeed, only threatened with failure when they do not. This takes a toll on Jaja especially, who is ashamed that he is so far behind Obiora in both intelligence and protecting his family. He ends up equating religion with punishment and rejects his faith. There is an underlying sexism at work in the abuse. When Mama tells Kambili she is pregnant, she mentions that she miscarried several times after Kambili was born. Within the narrative of the novel, Mama loses two pregnancies at Papa’s hands. The other miscarriages may have been caused by these beatings as well. When she miscarries, Papa makes the children say special novenas for their mother’s forgiveness. Even though he is to blame, he insinuates it is Mama’s fault. Mama believes that she cannot exist outside of her marriage. She dismisses Aunty Ifeoma’s ideas that life begins after marriage as â€Å"university talk.† Mama has not been liberated and withstands the abuse because she believes it is just. Ultimately, she poisons Papa because she can see no other way out. The abuse has repressed her to the point that she must resort to murder to escape. Nature/Environment The book’s namesake flower is a representation of freedom and hope. Jaja is drawn to the unusual purple hibiscus, bred by a botanist friend of Aunty Ifeoma. Aunty Ifeoma has created something new by bringing the natural world together with intelligence. For Jaja, the flower is hope that something new can be created. He longs to break free of his Papa’s rule. He takes a stalk of the purple hibiscus home with him, and plants it in their garden. He also takes home the insight he learns from Nsukka. As both blossom, so too do Jaja and his rebellion. Kambili’s shifting attitudes toward nature signify her stage of transformation. During one of the first times she showers at Nsukka, Kambili finds an earthworm in the tub. Rather than coexisting with it, she removes it to the toilet. When Father Amadi takes her to have her hair plaited, she watches a determined snail repeatedly crawl out of a basket. She identifies with the snail as she has tried to crawl out of Enugu and her fate. Later, when she bathes with water scented with the sky, she leaves the worm alone. She acknowledges that God can be found anywhere and she appreciates its determination. In the opening of the book, Kambili daydreams while looking at the several fruit and flower trees in her yard. This same yard, a signifier of wealth, leaves her open for taunts of â€Å"snob† at school. But here she fixates on the beauty of the trees. When she returns from Nsukka after her mother has miscarried, Kambili is sickened by the rotting tree fruit. The rot symbolizes the sickness in the Achike household but also that Kambili is seeing her home with new eyes. Like the trees, she is trapped behind tall walls. Weather also plays a role in the novel. When Ade Coker dies, there are heavy rains. After Palm Sunday, a violent wind uproots several trees and makes the satellite dish crash to the ground. Rain and wind reflect the drama that unfolds in the Achikes’ lives. Mama tells Kambili that a mixture of rain and sun is God’s indecision on what to bring. Just as there can be both rain and sun at the same time, there are good and evil intertwined. In nature, Kambili gleans that there are no absolutes. Papa is neither all good or all bad, her faith does not have to be either Catholic or traditionalist, and she can challenge her parents while still being a good child. * 1-310-919-0950 * Log In | * Sign Up * 1) Five major issues explored in purple hibiscus are; domestic violence, oppression, religion, education and love. 2a) Adichie uses a narrative point of view to explore the theme of domestic violence. The book is narrated in the first person by a 15 year old who is directly affected by domestic violence. Because of her young age she is quiet honest and this allows her to paint a great picture to the audience of the brutal abuse that Eugene bestows upon his family. This is as a result of her sensitive, intelligent and observant nature. 2b) Oppression is explored through narrative point of view. Adichie uses the point of view of Kambili to show the audience how oppressed the country is not only in the Achike household but the whole of Nigeria. Again Kambili’s honesty and good descriptions help to give the readers an idea as of how oppressed the country and Eugene’s household really is. 2c) Adichie uses narrative point of view to explore the theme of religion. She uses this because Kambili the narrator is exposed to different kinds of religion, such as, fanatic Catholics, liberated Catholics and Traditionalists. Again, it is Kambili’s observant nature that helps to give the readers a good idea of what all of the practices are like. Kambili’s narration is also used to show the great impact that religion has on life. 2d) Education is also explored through narration. In the narration Kambili has an encounter with her father and Kambili’s father’s past gives us an idea of how important he thinks education is. 2e) Love is also explored through narration. Although Kambili is a 15 year old through her narration we are able to see that she loves father Amadi. The love however is immature in because they have known each other for a very short time. Although the love narrated is not very mature it is still love. Adichie uses narration to show the audience that Kambili is in love and Adichie uses her narration to give us some hints of this love. 3a) Adichie bring out†¦ [continues]